Market study

 

The creation of a market study is based on specifications drawn up by CCIFP and the client. Its elements include the overview of the Philippine market, expectations of distributors, consumers, quantitative monitoring of the market, and statistics. 

 

Objective

Measure the business potential of a foreign product or service in the local market 

 

  • Understand the success factors of the product and service in the local market
  • Analyze the existing market 
  • Identify the strengths, weaknesses, opportunities, and risks 
  • Define and identify the legislations and key actors in the sector 
  • Evaluate the potential of the product or service based on quantitative analysis

 

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