The evolving (and sustainable) business of micro-entrepreneurs

Jake Palario used to work as a security guard at night but, with his meager salary, he could hardly provide for the needs of his growing family. He was forced to think of another way to augment his income. With a Php2,000 startup capital, he and his wife started selling vegetables in 2010. After two months, they opened a small sari-sari store. Seeing the potential in selling, Jake decided to quit his job as a guard to focus on their family business.

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