Startups Urged To Use Patent Analytics

Intellectual Property (IP) Strategist Jason Loh


Startups are encouraged to incorporate patent analytics in their business strategy development to identify trends and gaps in the market.


Intellectual Property (IP) Strategist Jason Loh, during a webinar hosted by the IP Office of the Philippines (IPOPHL), Japan External Trade Organization and the Japan Patent Office, said startups should be in the know about the industry of interest prior to developing a technology.


He said conducting IP research and analytics will bode well for the success of the startups. “You’ll be amazed by the amount of information you can find through patent analytics.”


According to IPOPHL, patent analytics refers to “an in-depth study of patent data from which meaningful correlations and patterns between and among inventors, key technologies, industries and geographical distributions may be established to spot trends and identify gaps.”


Loh said the Philippines can benefit from patent intelligence as it has a lot to offer to international markets.


“Many startups often don’t know where to start, looking very deeply into new technology areas in the market when in fact they can utilize information generated from patent analysis to position themselves and develop their core competence from what they already have,” he said.


Noel A. Catibog, executive director of the Technology Transfer and Promotion Division of the Philippine Council for Agriculture, Aquatic and Natural Resources Research and Development (PCAARRD), told startups they should consult experts and seek government support in marketing and protecting their invented products.


Catibog stressed that the technology development should be hinging on an industry need, noting that many startups usually fail to consider this.


PCAARRD, he said, offers help in crafting business plans, marketing studies and feasibility studies.


PCAARRD is teaming up with IPOPHL in seeking for new technologies to develop with the help of the latter’s patent analysis expertise.


IPOPHL said providing patent analytics is its primary service to promote the use of patent information for technology development. This has resulted in several patent landscape reports (PLRs), which are comprehensive studies on an entire industry.


The agency’s Documentation, Information and Technology Transfer Bureau (DITTB) has produced a total of 40 PLRs to date. These are mostly in the areas of agriculture and electronics.


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