Innovative retail through collaboration

Digitalization presents  challenges for the retail industry. First, retail industry needs to respond to the challenges of digital shopping. The rise of online shopping divides consumer segments and growing e-commerce platforms push brick and mortar stores to bank on digitally driven solutions. Some companies are adapting to the Digital Revolution with their own solutions. The company 7-Eleven created the CLiQQ App to enable the company to build customer loyalty by creating a path from the online to the offline. 7-Eleven also responds to the challenge of the digital age by innovative collaboration such as their partnership with Danone. 7-Eleven and Danone launched B’Lue flavored water  through a marketing campaign focusing on Facebook ads targeting a specific audience. In an increasingly digital world, the 7-Eleven story is an example of strategies to build customer loyalty. 


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