The vehicle is the fifth Peugeot to win Car of the Year and the first SUV honoured in the history of the Car of the Year prize.
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“We are ecstatic that the new Peugeot 3008 SUV has just been awarded the 2017 Car of the Year Award at the Geneva International Motor Show. Nearly 100,000 customers have already placed orders for it in Europe. We can't wait to have this amazing vehicle in the Philippines very soon,” said Peugeot Philippines President, Glen Dasig.
“I am particularly proud and very pleased that the new PEUGEOT 3008 has just won the 2017 Car of the Year prize. This trophy is the culmination of five years of incredible work by the brand's teams and our group.” Jean-Philippe Imparato, CEO of the PEUGEOT brand.
The new Peugeot 3008 SUV appeals to discerning customers who want to stand out and have new and thrilling driving experiences. Aiming to become a major contender in the compact SUV category, the new PEUGEOT 3008 offers a unique blend of style, comfort and road handling.
The spectacular PEUGEOT i-Cockpit® is state-of-the-art and gives new meaning to being in the driver's seat. It offers a more intuitive and intense driving experience, with a compact steering wheel, 12.3” head-up display and central capacitive touchscreen console with ergonomic piano keys. The new PEUGEOT 3008 also offers a number of driving aids and other high-tech equipment, as well as seamless connectivity.
Nearly 100,000 customers have already placed orders in Europe. 84% of those chose the Allure, GT Line or GT variants, contributing to an upgrade of the Lion brand. This only proves how PEUGEOT is making its move to a more upscale market. Manufactured in Sochaux, it received the distinctive label of Origine France Garantie (made in France).
PEUGEOT has received the prize for Car of the Year for the second time in three years. The new PEUGEOT 3008 is the first SUV winner since the creation of the trophy in 1964. It is also the fifth PEUGEOT vehicle named Car of the Year, following the 308 in 2014, the 307 in 2002, the 405 in 1988, and the 504 in 1969.
The Car of the Year prize is awarded by a judging panel comprising 58 experienced journalists from 22 countries. Thirty models have been competing since early 2016. On 6 March 2017, on the eve of the Geneva International Motor Show, the new PEUGEOT 3008 won over the panel in the final vote.
To find out more about the availability new Peugeot 3008 in the Philippines, follow the Peugeot Philippines Facebook page or register your interest at firstname.lastname@example.org.
Stimulating and rewarding driving, sleek design and uncompromising quality comprise the brand’s commitment to its customers and contribute to the emotion that every PEUGEOT unlocks.
Operating in nearly 160 countries with more than 10,000 points of sale, in 2016 PEUGEOT increased its sales by 12.3% to reach 1,919,460 vehicles sold worldwide. PEUGEOT combines Exacting Standards, Allure and Emotion, with the goal of being the definitive broad top-of-the-range brand having a global reach.
Beginning in 1889, the automotive history of the brand has been further enriched this year by the latest victory on the trails of the Dakar, with a 1-2-3 by the new PEUGEOT 3008 DKR.
PEUGEOT IN THE PHILIPPINES
Since formally opening in 2012, Peugeot has grown throughout the Philippines and currently has a total of eight (8) dealerships nationwide. Receive the latest news and updates on Peugeot by visiting www.peugeot.ph or following Peugeot Philippines at www.facebook.com/PeugeotPhilippines.
Mobile: +63 919 992 6853